Troll Beads Interview



We are so excited to announce our latest collaboration with Trollbeads UK.

For a limited time only you can get one our of brand new charm lids FREE when you spend £135 or over at Trollbeads.

We managed to grab a quick interview with Pam Aujla, the managing director of Trollbeads UK. After meeting with her in person we were blown away with the details and history of Trollbeads and loved learning more about the brand.

Hi Pam, thank you so much for taking time to speak with us, our first question has to be where did it all begin; What was it that attracted you to the joining Troll Beads UK initially?

Trollbeads is the best kept secret and I wanted to join a company where the product quality was exceptional but the brand had a strong heritage and ethics. Trollbeads is just that, we not only make unique pieces of jewellery but we also help support communities across the globe to become self sustainable whilst we teach them the art of glass making. It’s such a fantastic opportunity to be able to work for and manage a brand, with such a strong identity, ethics and a soul – the fact that the jewellery is stunningly beautiful is a bonus!

Can you tell us a little more about what makes Trollbeads different from other brands, and what the values and culture behind the brand is like?

Well where do I start!! We were the original brand to put beads onto a bracelet back in 1976, so 41 years ago! This shows just how progressive, creative and innovative the brand actually is – way ahead of the times! We also like to think we are a company with a soul…our mantra is three fold;

As artists, we seek to express beauty through all that is magical and whimsical in the World around us, so that others may find self expression and enjoyment through our work.

As craftsmen, we seek to create jewellery from nature’s finest and most durable materials – in order to achieve the highest quality products

As an enterprise, we seek to engage with those who share our vision, our passion and ideals, and thus to transact honestly with all.

What aspirations do you have for the Trollbeads UK in the future?

We want Trollbeads to become a brand which is synonymous with women and men of all ages and stages in their lives. Our overall positioning is that “every story has a bead” and as storytelling actually predates writing and is a means for sharing and interpreting experiences everyone can express their individuality with Trollbeads jewellery.

Are there any specific Trollbeads pieces that you are especially loving at the moment, and what do you think your summer staples will be?

Our new butterfly collection is stunning and totally sums up Summer with the many different types of combinations that the collection allows…

Finally which of our Stackers colours would you choose for your personal collection?

I absolutely adore the new blush colour as it suits my style of being classic, matches everything and is also uplifting at the same time!

Shop Trollbeads here !